UltraGolf is the golf experience of the future, complete with four different game modes to cater to every skill level, and new age technology to enhance your game. Whether you’re a golf pro or just getting started, UltraGolf helps you improve your game without the pressures of a traditional 18 holes.
Project Description
UltrGolf was created as a part of an experiential design project in which I decided to design an evolution of a round of golf that could cater to players of all skill levels. Through competitive and technology research, I developed my idea and carried it out through a comprehensive storyboard.
Skills Used
Competitive Analysis
User Experience Design
Storyboarding
The Growth of Golf
Over 24.8 Million people in the US played a round of golf last year (up 2%)
Still only 7.5% of Americans
Increase in new, young, and female players
Rise of golf related games like Top Golf and Putt Shack
Competitive Analysis
Currently existing solutions for a re-imagined game of golf include upscale mini golf like Puttshack, and a ball-tracking driving range, Topgolf. These places do a great job of infusing technology into the game, creating a fun social environment, and letting players of all skill levels enjoy the game. However, these are each a step away from letting everyone experience an actual round of golf.
Golf is hard.
With slices, shanks, water hazards, and sand traps to deal with, it’s easy to get frustrated.
On top of that, rounds last up to 4 hours and costs from $30 up to $500 a round.
Relevant Technology
Golf Simulator
TopTracer ball tracking
Wii Remote
Score tracking ball
PuttView putting assistant
Polara Ultimate Straight Golf Ball
